Business Card Bounty

    Here are a few tips for making the most of your business card:

• Hand them to people when you meet them for the first time. They’ll remember your name better if they see it. Develop this as a reflex, and don’t be shy if they don’t automatically reciprocate. Go ahead and ask for their card.

• Give them to people every time you meet them, not just the first time. This will avoid any embarrassment in case they forget your name.

• Include one in everything you send out — intro letters, invoices, article tear sheets, etc.

• Carry them everywhere you go. Put a few in your wallet.