Find Multiple Uses For Your Photos

     If you use a professional photographer to take quality photos for your next brochure, don’t just file the photos once they appear in the brochure.

     To stretch your photography dollars, find other ways to use these professional photos. For example, you can use different vertical and horizontal shots in flyers, holiday cards, advertisements, newsletters, direct mail, booklets and other printed materials. 

     The key: planning your photography needs before the scheduled photo shoot.